AFYA Skin & Body

Partnered with AFYA Skin & Body to lead a comprehensive brand elevation and marketing strategy within the competitive medical aesthetics space. Through strategic repositioning and refined creative direction, I transformed the brand into a more premium, high-converting market presence.

Scope included large-scale campaign development, event strategy and production, sub-brand creation, website and landing page design, print collateral, advertisements, social media marketing, and full campaign photography. I also conceptualized and produced a commercial campaign that aired on television, further expanding brand visibility and credibility. All visual content was art directed and photographed to ensure a cohesive and elevated identity across every touchpoint.

One major campaign event generated $175,000 in profit within six hours, contributing to an overall 300% increase in sales performance following the brand and marketing overhaul.

The result was a strategically aligned, design-forward brand presence that strengthened client trust, increased revenue, and positioned AFYA as a leader in its market.