Biography
Meet Sarah Tennent
I'm the Co-Creative Director at the Brew Digital studio in Toronto, where I lead creative strategy, collaborate with cross-functional teams, and help shape work that is not only visually compelling but also strategically designed to achieve my clients’ goals. My role is about creating the conditions for creativity to succeed, from defining a clear vision to supporting the teams who bring it to life.
My philosophy is simple: creative thinking can be taught, refined, and made intentional without losing its soul. This belief underpins everything I do and is at the heart of my Manifesto, where I share the principles that guide how I think, lead, and create.
With over 10 years in the design industry, I’ve spent my career exploring how teams, clients, and creatives unlock their best ideas, through frameworks, structured thinking, and asking the right questions at the right time. I give teams the tools to turn those insights into work that truly matters.
Creative Thinking
01
Strategic thinking doesn’t limit creativity, it directs it.
03
A brand is not a mark, but a strategic framework built to expand, pivot, and sustain long-term growth.
04
No medium stands alone. Print, digital, and physical experiences work together to influence behaviour.
02
Design is not decoration, it is strategy made visible and must solve real problems.
Industry Experience
Career Highlights
Education & Early Impact
Bachelor’s Degree in Design: Explored the intersection of design and marketing strategies
Design Thesis: Focused on body equality in advertising. Applied the research in practice at a medical spa, leading to a 300% sales increase, including an event that generated $290,000 in sales in just six hours.
Professional Achievements
Award-winning designer with extensive experience in luxury markets, including real estate, supercars, and jewelry.
Specialized in print and visual campaigns, including billboards, magazines, and other high-profile media.
Founded a local freelance design studio, which was later acquired by a global tech company.
Serves as a volunteer panelist for thesis design students, mentoring emerging talent in design and creative strategy.
Press
Media Mentions
On a typical day, I get to immerse myself in the exciting world of client interactions and creative...
May 1st, 2024 | Brew Digital
Andrej Babic and Sarah Tennent started Niche Studios in Kitchener after graduating from the BDes...
January 20th, 2023 | Conestoga College
We all know that true beauty runs deep. But in the journey to help clients meet their...
March 16th, 2022 | City News
Portfolio
Contact
Get In Touch
Whether you’re looking to collaborate or book a speaker,
I bring a decade of experience turning creative ideas into impactful results.